Box lunch vending machine aims at market demand and develops with O2O in an all-round way

With the technological revolution triggered by the Internet penetrating into all aspects of modern society, online O2O restaurants represented by takeaways have had a profound impact on people's dining styles. Although the takeaway O2O platforms represented by Meituan, Baidu, Ele.me, etc. have already played through the first half through capital introduction and cash subsidies; however, labor costs are rising, food safety issues are one after another, and the advantages of price subsidies are gradually disappearing, etc. Their own development difficulties, as well as the ill-consumption of uneven food delivery services and different levels of meal quality, have caused them to face new challenges in consumption upgrades before entering the second half. The self-pickup model of food delivery and retail using artificial intelligence has begun to emerge in China, driving catering O2O into a new development situation. Among them, the box lunch vending machine is the most typical representative. According to the China online food ordering market and user scale and forecasts previously announced by the market research agency, the future catering O2O still has great potential for development, but the specific segmentation field is the most critical layout direction, so community life and office groups are the main ones The targeted bento vending machine may become the sweet pastry in the eyes of many companies. The so-called box lunch vending machine is a branch of automatic vending machine, which refers to a machine that can automatically pay for goods according to the coins invested by consumers. It is a common equipment for commercial automation, which is not restricted by time and place, saves manpower and facilitates transactions. It is a brand-new form of commercial retail, and is also known as a 24-hour micro supermarket. Compared with the domestic self-service vending market, developed countries such as Japan and the United States have produced various self-service vending machines since the 1960s. As a large country of vending machines, Japan currently has 5.56 million vending machines, which is less than the US’s 7.6 million, but on a per capita basis, Japan has 437 vending machines for every 10,000 people, which is almost every 23 people. One has the highest penetration rate in the world. Including vending machines can be seen everywhere, they are located in airports, streets, even temples, trams are equipped to achieve a high degree of automation. From the appearance, there is no obvious difference between the box lunch vending machine and the general self-service vending machine. They are all equipped with special purchase stalls; but the internal structure has undergone some changes, such as the original hot and cold compartment of the vending machine. Complete refrigeration, the lower device adopts a complete cooling mode, or a separate heating zone is set to separate the cold and hot functions. As the box lunch vending machine has the characteristics of reducing labor, store rent, energy consumption costs, and improving the efficiency of meal supply, without waiting in line, convenient and fast characteristics, more and more merchants are beginning to target this aspect of business. At the same time, self-service rice-selling companies that are already on the road also hope to spread their own operating models in this way. However, in terms of the operation mode of vending machines, the major companies obviously have different operation modes. This not only reflects the self-service rice vending enterprises' occupation of the future market size, but also reflects their thinking and layout on the expansion of vending machines. Although the development of box lunch vending machines is in full swing and is likely to become the next outlet for catering O2O retail, various unstable factors in the domestic market still restrict its development and growth. On the one hand, catering entrepreneurs need to actively learn and learn from this new model, on the other hand, catering people also need to explore and develop themselves to provide institutional reference for the future development of self-service meal vending machines. Only in this way can it truly become the next spring breeze to moisturize the Chinese catering industry. The above article is provided by the vending machine. Please mark the reprint. Previous article: The vending machine has entered the CBD and is very popular among white-collar workers.