Analyze the business model and location of self-service unmanned vending machines

In countries such as Japan and the United States, the vending machine industry is a very important channel for beverage retail. At present, there are approximately 14.5 million vending machines in the world, of which there are more than 5 million in Japan, 5 million in the United States, and 3.8 million in Europe. Currently, China has only 190,000 vending machines, about one-third of those in Japan and the United States, and there is huge room for growth.　　Vending machines were developed in Japan, and also in Japan. Japan is the world's largest vending machine country, not only in number, but also in variety. In Japan, all kinds of goods can be sold on vending machines, and all kinds of food, clothes and games can be bought on vending machines, movie tickets and other tickets. Vending machines have been fully integrated into the lives of ordinary people.　　 The most common vending machine is a fast food beverage machine. It operates subways, high-speed railways, railway stations, airports, etc. There is a lot of traffic in these places, and the income from vending machines is considerable. Some people will say that these venues are entered by bidding. Our company or individual is weak, and there are other better attractions. The answer is yes! In addition to the above places, schools, factories, hospitals and other places are also good choices. Here, we will focus on analyzing the characteristics of these three places.　　1, school　　 In the university, everyone has a mobile phone. They are accustomed to using WeChat Pay. Usually they rarely bring cash. They can save cash payment module (at least 2,000 yuan cost), and only support WeChat Alipay scan code payment function. The best places in the school are the dormitories, teaching halls, playgrounds, etc. downstairs. The students are lazy. Prices will almost take precedence over vending machines near them. In addition, the vending machine can be used 24 hours a day, 24 hours a year, which is also the main advantage of the vending machine.　　2. Hospital　　The hospital is also a very special place, with a very large flow of people, and there are few or no supermarkets inside. It is very suitable to place a vending machine in the lobby. If you can play the advertisements of various departments of the hospital on the vending machine, perhaps the spot fee can be offset. 3. The factory The factory is a special place with strong closedness, and the location is generally relatively biased. There are few shops in the surrounding area. It is not cost-effective to open a supermarket inside the factory, which makes it difficult to meet the consumption needs of workers, and vending machines It can meet their needs. It can be placed at the entrance of the restaurant or the entrance of the workshop or on the side of the road with heavy traffic. The payment method is WeChat Alipay and employee meal card. Regarding investment and operating costs, different locations and different equipment have different results and differences. For example, bidding is required in the subway and high-speed rail, and the spot fee is very high. In some enterprises, it is also free for their employees to provide them to the spot. possible. Even if the point charge is charged, the cost is very low. A machine covers an area of u200bu200bonly 1-2 square meters, and it occupies space that is not usually used (such as beside stairs, aisles, roots of walls, etc.), business buildings The rent for 1 square meter of the office area is only so much, so the vending machine location fee is relatively low, and the biggest expenses are electricity and labor costs.　　 This article is organized by the price of vending machines, and this article does not represent the point of view of this site. Previous article: Analyze how do unmanned vending machines for adult products make money?