Analyze how the vending machine in the campus scene expands the money path

It has become a fashion for vending machines to enter campuses. Vending machines can be found in college teaching areas, dormitory areas, and stadiums. The students have drinks, instant noodles, rice noodles and other favorite foods. They have been serving students.　　 Due to the stable flow of personnel, high demand, and high quality of students, colleges and universities have become a high-quality resource in the hearts of vending machine operators. So, how can partners who have obtained this resource allocate the vending machine resources on campus reasonably to achieve the highest profit? 　　 First, confirm the location. Higher parishes usually have larger areas and more vending machines, so what kind of minimum investment can maximize the benefits? 　　 1. In order to determine the role of campus areas and the flow of people, heat maps can be easily obtained And divide the scope of demand.　　2. For on-site research needs, you can visit the required area, analyze the needs of different functional areas, and rule out inappropriate delivery locations.　　3. We can understand the maximum acceptable purchase distance of students by analyzing past operating data and issuing questionnaires.　　4. Analyze the data and make a delivery plan.　　Second, select products 　　 1. According to the needs of different regions obtained from the survey, formulate product placement categories and machine product structure divisions.　　2. Analyze the consumption range of the user group, favorite brands, consumption habits and other factors to choose products for sale. .　　3. Marketing and promotion　　 Although the income of vending machines is not large, some promotion activities can still be done to obtain higher operating income.　　 1. Student consumption is individualized and diversified, and it is the leader of social trends and consumer fashion. When choosing a vending machine, you can choose some more trendy shapes to cater to the aesthetics of young people today. It is also possible to add marketing mini-games on the machine to cater to the trendy characteristics of students who love to play.　　2. Online marketing, using school forums, BBS websites and other communities that are currently popular among students for marketing. Use soft articles, stories, pictures or videos to publish marketing advertisements on its website platform to attract the attention of college students and achieve a certain promotion effect.　　Four. Operational efficiency　　 It is difficult to obtain huge profits only with a single vending machine. Only by achieving a certain scale can 'money' be boundless. Operational efficiency is the basis for increasing sales and an inevitable requirement for scale. Efficient management is not only reflected in the aspects of inventory, replenishment, and maintenance, but also in the analysis of consumer behavior and the formulation and adjustment of commodity strategies.　　 At the beginning of choosing a vending machine, it is necessary to choose a machine that can easily obtain the operating status of the vending machine through the background intelligent system and has strong technical support.　　 This article is organized by the price of vending machines, this article does not represent the views of this site. Previous post: Tell me what kind of unmanned vending machine model is profitable?