Analysis on the current trend of the vending machine retail industry

Analysis of the current trends in the vending machine retail industry. After several rounds of battle, vending machines are still the best form of retail. The popularity of Internet of Things technology and mobile payment technology has made vending machines the most flexible, densest, and closest retail channel operator to users. With the advancement of technology, my country's traditional vending machines and unmanned vending machines are transforming into intelligent vending machines. Vending machines, as the 'mother' drone retail industry, have spawned a variety of formats. Many smart stores start with the production of vending machines and gradually build stores to create scenes. Vending machines are an important representative of unmanned retail and a big cake for new retail. In the United States, the number of vending machines and convenience stores is 30:1. If China's vending machine development level catches up with the United States, the total number of vending machines in China needs to be close to 1.38 million. In the next few years, vending machines will become an emerging market for fast retail products. The industry is concerned about the explosive potential of vending machines, but the premise is that in addition to auxiliary functions, the company still cares most about the sales capacity of the machine. The key to the sales competition of vending machines among enterprises lies in breakthroughs in technology and operational capabilities. The author believes that there are several issues worth considering. The author thinks that smart vending machines and smart containers, which people often say, can be classified as vending machines. After all, no one will develop traditional vending machines anymore. No 'smart' heading can be regarded as self-service. Attributes. Vending machines have been eagerly upgraded by many companies so far, and various functions have been gradually improved, and they are evolving toward becoming a general-purpose sales carrier. There are also many subdivided vending machines, such as orange juice, coffee, and even noodles, which frequently make headlines. The use of technology does not stop there. The intelligence of the vending machine makes this sales carrier a living terminal. On smart vending machines, businesses can make consumers' income far greater than they see, and new gameplay is constantly being injected into this promising industry. Smart phone and artificial intelligence interaction: Some smart vending machines can now interact with smart phones in real time. A customer walks to a smart vending machine. This artificial intelligence-based mobile application determines which machine it is, and then continues to withdraw real-time inventory and show the customer options on the smartphone. Energy-saving vending machine: Coca-Cola launched an ultra-energy-saving smart vending machine in Japan that uses airtight doors and vacuum insulation materials to ensure that beverages remain cold during the day without refrigeration, consume more energy, reduce energy costs and help save the planet. These platforms provide unlimited opportunities for the vending industry to maximize profit margins and productivity. Facial recognition technology: The vending machine is equipped with a motion sensor to know when the user is approaching, and a camera that can identify the consumer. The machine provides personalized menus based on the customer's purchase history and prevents them from purchasing restricted products (for example, underage customers trying to buy cigarettes). Many smart vending machine manufacturers have adopted this technology and have launched vending machines with facial recognition technology on the commercial market. With the two-way empowerment of innovative forms of technology and big data analysis, the sales capacity of vending machines has continued to grow as never before, which has long surpassed the user saturation of traditional vending machines. In addition to the technology of the machine itself, the products sold must also be paid attention to in terms of product selection. The products sold determine the distribution method and profit structure of vending machines, etc. From the perspective of some of the more successful vending machines in the current market, choosing the type of goods requires large market space, high consumption frequency, and high gross profit margin. And the high unit price. Although the vending machine has a high efficiency, consumers basically need to purchase a single item due to their own restrictions on the sale of SKUs and categories. After choosing a good product, the SKU must be appropriately optimized. According to the consumer's purchase data, Update the SKU. Commodities must also be designed to attract consumers. There is a saying in the retail industry: Women who win are the world. Nearly 75% of household consumption in domestic households is dominated by women. They are the main consumers of shopping and have a very strong desire to consume. Women pay more attention to the appearance of goods when shopping. Therefore, the vending machine must pay attention to the appearance of the product. Good-looking and attractive products will get more consumers' attention. The vending machines on the market now mainly sell beverages and snacks, but more types of vending machines are gradually appearing, such as automatic ice cream machines, automatic orange juice machines, and automatic lunch machines. As the market gradually matures, the future will automatically Vending machines will meet the various needs of consumers, present a diversified development pattern, and sell more types of goods. We should have greater confidence in vending machines than in the entire unmanned retail industry. my country's vending machines have been available for 20 years. Now the opening of the mobile payment port is an upgrade and optimization of vending machines. With an unprecedented speed of popularization, Vending machines have truly ushered in the era of fluffy hair. If this article prepared for you is helpful to everyone, I hope I can collect it. If there is a shortage of vending machines in Guangdong, I hope you can point it out to us so that we can make more progress. Previous: Vending machines are ushering in the best era Next: Analysis on the development of unmanned vending machines group application development leading the new trend