Ali, tencent with new retail distribution, the current community fresh or choose smart the vending machine

From a macro perspective, the development of new retail background is an online traffic acquisition costs more and more high! Jingdong in 2014 won the customer cost is 82 yuan, in 2016 reached 148 yuan, just two years to get guest costs nearly doubled. However, offline for guest cost or maintain in a comparison of the flat state, and the loyalty of consumer is more high, so now offline retail value started by market value! In the new retail concept after be brought up, retail layout accelerated significantly in the alibaba; Tencent has also established a dedicated retail sector wisdom! From the perspective of the market pattern of now, ali and tencent are to be carried out in multiple areas spread out across the board. One of the first block is fresh supermarket. Fresh retail less impacted by the electrical contractor, mainly because of fresh retail cost structure of the logistics cost is higher, so in the case of the unit price is low, it is difficult to support such a high cost, this is also a development opportunity for offline retail fresh enterprise! Yong hui actually have done very well in this aspect, but the market also emerge some new fresh no retail formats, such as box Ma Xian raw and super species, and so on. These forms have several things in common, it is pay more attention to online, the second is the proportion of fresh is high, and is a very liberal layout. The second piece of fresh supermarket is community, which is on behalf of yong hui life and jingdong money Boyle, and more recently more attention by capital fresh legend, these are typical local fresh supermarket! The third piece is a B2B grocery store domain, is called trillion-dollar market, even the jingdong and ali millions of small store plans are put forward. The essence of it is to use the system and can assign the data to the store, but there are also many difficulties, such as some shopkeepers accept degree is low! The last piece is now hot no retail formats, such as the vending machine of raw intelligence in the vending machine, relative to the unattended convenience stores have more big advantage, because the unattended convenience stores in the aspect of technology or policy and many problems to be resolved!