Advantages of self-service vending machines

People's retail industry has gained momentum recently. Generally speaking, unattended retail forms can be divided into three categories: unattended convenience stores, vending machines and unattended shelves. Self-service vending machines have achieved a good balance in terms of mode, portability, safety, etc., which have attracted the attention and attention of the industry and are developing steadily. promote.　　 Before entering the self-service vending machine industry, these points must be clarified. Comparison of the density of vending machines in the United States, Japan, and China. At present, whether in terms of absolute numbers or distribution density (the number of people covered by vending machines), most domestic vending machines are located in economically developed regions, which are comparable to those in Europe, the United States, and the United States. Compared with developed countries and regions such as Japan, if the layout density of the vending machine is set to 120 (that is, the vending machine covers 120 people), it is completely different. According to the statistics of 350 million people in developed regions, the market capacity is about 2.9 million. The current distribution of vending machines does not exceed 200,000 points. In other words, the entire domestic market needs at least 2.7 million vending machines to fill this gap. The entire market has a bright future! Challenges are accompanied by opportunities. The prospect of the vending machine market is so broad that it will inevitably cause friends in the industry to join in one after another. The subsequent competition will become inevitable. The risk of entering the market is likely to be a basket of water. Therefore, when actually entering the vending machine industry, you must be sober in these aspects. Thinking. 1. Advantages of self-service vending machines Compared with traditional stores, the advantages of self-service vending machines are mainly reflected in rent and labor costs. The two costs of rent and labor have become common problems in current physical retail, and these two costs will almost always The possibility of rising and falling is very small.　　 Compared with traditional stores, self-service vending machines have a lighter model (little investment) and are more convenient for more intensive layout. Therefore, they are closer to consumers and can more conveniently meet their immediate needs. Generally speaking, self-service vending machines occupies a small area, and the point rent is relatively low. At the same time, the demand for manpower is also very low. In fact, if the operator operates a self-service vending machine while operating a chain store, then the advantage will be It will be more obvious. It can operate the self-service vending machine business at the same time without increasing the manpower. It can almost realize the open source with zero labor cost, and realize the 24-hour uninterrupted operation. At the same time, the physical store cannot complete the sales task, the self-service vending machine Can help decompression consignment. In addition, the profitability of self-service vending machines is not only due to the difference between the purchase and sale of goods. After the addition of digital technology, the self-service vending machine system, the advertisements displayed on the screen, combined with big data technology, has also become a point of precision marketing. Its important source of profit.　　2. How to find suitable outlets? 　　The choice of outlets determines the profitability of self-service vending machines to a large extent. The basic principle for the selection of self-service vending machine outlets is to realize the expansion of channels. More importantly, it is to harvest the blank of physical stores rather than compete with them. The two are more cooperative than competing. At present, self-service vending machines are generally deployed in public areas with a large flow of people, such as subway stations, schools, hospitals, factories, etc. According to senior industry insiders, if they are divided from revenue and profit, the layout of the outlets can be roughly in order. Divided into three categories, one is located in the outlets of factories, hospitals and schools; the second is located in tourist attractions, traffic stations and office buildings; the third is located in residential communities, small office buildings and offices, etc. Of course, the rules mentioned above are only in the general situation. When specific to a specific point, it is necessary to analyze the surrounding environment of the point, such as whether there are similar competing products, including small shops, small shops and For other self-service vending machines, the basic principle is to make the target group of self-service vending machines have as few options as possible near the point. In addition, you need to pay attention to the choice of vending machines. Different scenarios need to match suitable vending machines to avoid waste. Because different types of vending machines have different subsequent use costs and operating costs, improper selection will cause unnecessary waste. Previous post: Introduction to the development of vending machines