A large number of physical stores closed down, why are unmanned vending machines not affected by the impact of e-commerce?

Everyone knows that with the rise of e-commerce, physical stores are getting more and more difficult to do, but it seems that unmanned vending machines have not been affected in any way but are developing better and better. This is because unmanned vending machines have many advantages. 1. Timeliness and convenience are incomparable to e-commerce. Unmanned vending machines are closer to consumers, and you can see the goods on the spot, and you can get the goods immediately after paying. The shopping experience is better than pure e-commerce. The shop is much better. In addition, according to international experience, when the per capita GDP of a country reaches about 10,000 US dollars, it is the flash point of the unmanned vending machine industry. At present, there are more than 40 cities in China that have reached this economic level, and more than 400 million consumers are involved, which is very marketable. Convenient retail channels that are closer to consumers' daily lives are a weapon against e-commerce and will be vigorously developed in the future. 2. The offline traffic is considerable, and e-commerce giants have entered unmanned retail. In addition to the timeliness and convenience mentioned above, unmanned vending machines have many other advantages. The coverage area is accurate, and the consumption of the covered group is relatively fixed. Most of the unmanned vending machines are opened within the radius of consumers’ daily life, and are arranged in fixed crowd scenarios such as office buildings and communities. According to the living habits of the group, the core categories can be flexibly deployed to meet the needs The cyclical consumer demand of consumers. The high-frequency repurchase rate of consumption is high. Consumers within the coverage of unmanned vending machines visit the store to spend on average 3-4 times a week. From order to customer acquisition: Before mobile payment became popular, offline consumption data was out of touch with consumers. I don't know who the user is, and I don't know the user's consumption preferences. It is extremely difficult to operate users in depth and increase the conversion rate. With the popularization of mobile payment, offline consumption has changed from order to customer acquisition. Merchants obtain user ID and location information through offline mobile payment. In the future, the online + offline consumption records of consumers will be fully integrated into big data, and the user portrait of a single user will be rich enough. Through big data analysis, the conversion rate of users online + offline consumption can be greatly improved, and the future data value huge. The characteristics of offline traffic entry, high-frequency trading, fixed demand, big data, and closer proximity to users are exactly what e-commerce companies need most. The integration of online + offline channels will generate greater value in the future, so we have seen the grand prospect of e-commerce giants marching into unmanned sales. 3. E-commerce + unmanned vending machine offline and online mobile payment under the O2O mode will retain the detailed transaction information of each customer and each order, including user ID, location scenario, consumption record, consumption preference, etc., which can be passed The backend analyzes the attributes of these consumption data, and optimizes the categories of products in offline unmanned vending machines based on the data to achieve accurate coverage, thereby increasing conversion rates and sales. Offline and online can be organically combined, for example, online events can be held to allow customers to go to offline unmanned vending machines to pick up or purchase specific products. E-commerce has more offline options to improve the overall shopping experience. Offline can be a powerful supplement to online. As a domestic strength vending machine research and development and production base, haloo has a number of national invention technology patents, and supports Ru0026D, OEM, mass customization, wholesale and retail!

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