Will the community + fresh food unmanned vending machine model become the biggest dark horse in the fresh food market?

Most of the year 2020 has passed, and many Internet giants are vying for the'last mile' of the fresh food retail market, and the community fresh food market that was not previously optimistic has suddenly become extremely fierce. In order to compete for users, companies from all walks of life tried their best: in addition to the common chain fresh community store model (such as Aunt Qian), express delivery model (preferred by SF Express), home delivery model of front warehouse + rider, and arrival model of community storage, this year Due to the epidemic, the untouched vending container has become popular again, and once again joined the incentive competition for the community’s fresh “last mile”. Community fresh vending cabinets The idea of u200bu200bcommunity fresh vending cabinets has long been put forward. So now, can the model of fresh food + unmanned intelligent vending cabinets gain the favor of consumers, and even replace the fresh sale mode of markets and supermarkets? We analyze market research, product positioning, cooperation methods, and operation methods to allow entrepreneurs to further understand the community's unmanned fresh food containers. The operating mode can provide a variety of fresh fruits and vegetables 24 hours a day downstairs in the community, and it only takes 3 steps to complete the purchase of goods, saving time, worry, and money! Intelligent fresh food cabinets Unmanned intelligent vending cabinets are a new type of retail, mainly to solve the supplement of traditional fresh food retail formats. The user group of community fresh unmanned vending cabinets is a very clear customer group. Compared with fresh food stores, supermarkets, and market services, the coverage radius is shorter, generally within 100 meters. Contactless smart fresh food cabinets Generally speaking, a group of smart fresh food vending cabinets includes refrigerated fresh-keeping and gravity sensing systems. The 24-hour supply of fresh fruits and vegetables, and support for customers to purchase at any time are its basic'highlights'. Consumers only need three steps to buy goods: scan the code to open the door, select the product, close the door to deduct the payment, reduce the operation steps, and reduce the shopping time is the goal. At present, there are two payment methods for the smart fresh food cabinet: WeChat password-free payment and prepaid card. In order to provide a better consumer experience, the opening of an online mall allows customers to freely choose products and purchase. The most important thing about the fresh food served in the community is freshness, and ensuring the quality of fresh food is naturally the key. Therefore, each smart fresh food cabinet is equipped with a maintainer who regularly replaces the fresh food of the fresh smart cabinet in a fixed area to ensure the freshness quality. Quality determines the trust of consumers. There is also the concept of using Aunt Qian’s not to sell overnight dishes, and certain marketing activities can be used to revitalize some unpopular fresh foods that are about to reach the 24-hour period. For example, every night from 18:00-21:00, there is a limited time discount promotion to attract a group of office workers who get off work late. Market positioning to make up for the vacancy of the vegetable market and extend the time for buying vegetables. Fresh food sales containers Since the 1980s and 1990s, some old communities built in China still have the problem of incomplete supporting vegetable markets, as well as community fresh food stores, front warehouse + distribution models, etc. Similarly, unmanned smart vending cabinets are also a supplement to the vacancies in the vegetable market. They are generally set up in the community to provide residents with a closer way to buy vegetables. It has the advantage of being closer and faster than the fresh community store. Shopping speed, there is also a physical display function that cannot be provided by online food shopping. The'epidemic' has turned home services into'sweet rice cakes', which also gave the'unmanned goods' stationed in the community a chance to be accepted. In addition, today’s young and middle-aged groups are faced with the problem of late get off work hours and long commutes. If they go shopping after get off work, regardless of whether the vegetables in the market are still fresh, whether they can be bought is also a problem. Unmanned smart vending cabinets It can provide 24-hour service with'extra-long standby'. Some brands of unmanned cabinets adopt a 24-hour off-shelf system. Fresh goods sold in containers over 24 hours are all off the shelves that night, ensuring that fresh ingredients are available for the first time the next day. Let office workers buy fresh dishes even if they work overtime. Fresh fresh food entry methods Three modes of 'entry' fresh food direct purchase in the unmanned sales area. The operator can directly buy from the supplier of the fresh unmanned intelligent vending cabinet. The advantage of this model is that after-sales is guaranteed, the operator has the right to operate independently, can decide the fresh product category and the method of delivery, and all the profits belong to themselves. Regional partners. The operator purchases a certain number of machines and becomes the agent of the entire region. Under this model, it is very cheap for investors to buy cabinets by themselves, but they can also get a commission + share when they sell cabinets to their counterparts in the region. Brand customization. Operators customize fresh unmanned intelligent vending cabinets according to their own needs, and suppliers complete customization according to requirements, but generally require a certain minimum order quantity. Knowing how to operate will have a better return: innovation and play can lead to a way out. At present, there have been many news about unmanned intelligent fresh food cabinets entering the communities in some cities in China. Compared with opening a store, the cost of unmanned sales of containers only requires the investment of equipment costs (or franchise fees, lease fees) and the property costs of the community. Fresh food counters Many unmanned smart fresh food counters sell fewer fresh products, which is one of the reasons why consumers refuse to buy. Operators can frequently change the fresh food category to give consumers more freshness and choices, and if necessary, they can also show them to consumers in the form of weekly dishes. Every new thing is born with pros and cons and requires rational judgment. About the popular science of the unmanned intelligent fresh food cabinet in the community, I will introduce it here today. 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