[Vending machine] Want to be well-marketed? Let's take a look at the shopping habits of this post-90s generation!

Not long ago, the author also saw a word on the Internet called'middle-aged girl', which corresponds to eight major symptoms. Let’s see how many of you got it: put on a mask while staying up all night; you need to put a warmth on the hole in the trousers. Baby; coming to my aunt only eats red date flavored ice cream; after ordering a table of meat, I need some green food (Sprite); eating spicy strips while drinking herbal tea to set the fire. While showing the poor savings, while chasing poetry and the distance; while preaching timely pleasure, while staying at home soaking wolfberries. What is thinking in the young man's mind? However, what makes people even more complaining about the shopping habits of the post-90s generation is that they basically rely on take-out for meals, and most of their shopping relies on online shopping. Whenever the word'home' is mentioned, others will always associate the post-90s generation with'home'. The flowers of the motherland, the successors of socialism, the young people will have a future if they are 'fixed'! Send Raiders, how to'finish' this young man! In people’s impressions, the post-90s and post-00s are a group of people who are more'trendy'. Whether they speak or do things, they all like to keep pace with the times. The same is true in consumption. The consumption characteristics of the new generation of young people can be summarized in one word. It is'intelligence', and the corresponding retail method is the rise and popularity of unmanned retail stores such as vending machines. Moreover, the growth trajectory of the post-90s group is at the stage where the Internet is booming. They have more awareness and curiosity about new things, and they are more willing to pay for their own needs. Therefore, you can enjoy food, clothing, and shelter without going out, which is welcomed by the post-90s generation. Of course, there are reasons for the rise of vending machines: First of all, for buyers, vending machines can be operated 24 hours a day, which can satisfy young people's nighttime consumption and reduce the security risks of going out. Secondly, for the operator, the vending machine occupies a small space, is easy to install, and can adjust the placement position according to the consumption situation, and has high flexibility. The vending machine has low cost and comes with exquisite packaging, which can reduce inventory and increase sales, saving most of the expenses for operators. With the rise of WeChat and Alipay in mobile payments, young people have become accustomed to going out without money. The Internet penetrates all aspects of young people’s lives, especially those born in the 1990s who rely heavily on online shopping. Simple and convenient consumption patterns are more suitable for young consumers. Vending machine + mobile payment has such simple and fast characteristics. In general, vending machines rely on the development of'mobile' and'intelligence' and have gradually shown their unique advantages. There is still a lot of room in the domestic market.