Vending machine operators to develop small programs have what purpose?

Many vending machine operators have now launched its own small program, realized the means of payment online and offline communication, the purpose is to consumers from the vending machine shopping to online shopping mall and is in fact a reverse O2O mode, the offline shopping and online mobile phone shopping together, do not the same as the vending machine and the mode of online shopping. Consumers through a small program can be very simple for vending machine inside information, and support the WeChat and pay treasure, and other mobile payment, get the corresponding verification code will be able to take the goods in the vending machine, is very effective to avoid the traditional vending machine card goods, such as card currency payment will appear. And this model can make operators of consumer shopping information accurately, can carry on the reasonable adjustment to the goods, meet the needs of the consumers. Many giants enter no retail not liking the profits of selling the goods, but took a fancy to the traffic. The future will develop in the direction of the electronic commerce and data services, more than half of the profit comes from the electronic commerce, so now for the expansion of market is very important. Smaller operators, of course, this model can also be applied to operate, to its own branding, attract more attention and recognition of consumers. One good way is in the vending machine on the big screen to display, not pure display advertising, using a plug-in or interactive mode can better attract consumers attention.