The key points of vending machine operation knowledge are here, they are full of dry goods

With the popularization of electronic payments, domestic vending machines have ushered in a period of rapid development. The sales categories have also expanded from traditional beverages, coffee, and snacks to tickets, commemorative coins, ice cream, electronic products...the variety is overwhelming, and many people have joined the ranks of vending machine operators. In, want to get a piece of the pie! haloo focuses on the Ru0026D and manufacturing of various high-end vending machines and unmanned retail solutions. It provides professional services to major operators and individual retail practitioners. Through contact and communication with many operators, it has found that the operation effect of vending machines is affected. There are many factors, mainly as follows: ●Commodity factors: divided into two routes, 1. Vending machine operation does not seek huge profits, but only seeks to be safe. The commodity must be popular fast-moving consumer goods, and common snacks and beverages can be used. Because the demand for snacks and beverages is huge and stable all year round, there is no risk, and the profit can be asked; 2. Pursue high risk and high profit, are willing to try, and can sell relatively unpopular and less competitive products that others have not done yet. For example, the sale of gold, silver, jade and other jewellery or other high-profit goods, because the single product has a large profit, so it does not need too high sales to be profitable. These two routes should be selected in light of your own circumstances, not blindly. ●Location and location factors: Vending machines and physical supermarkets are offline retail terminals, and whether they can be profitable or not depends on the location of the location. Site selection is generally classified into two categories: 1. The effective customer base is dense and the places are relatively closed, such as universities or factories, where young people are basically spending very strong; 2. Open places with a large flow of people, such as various Such as stations, scenic spots, outdoor squares, the effective customer group density is not very large, but the huge traffic can make up for the shortcomings, there are always people who have shopping needs. ●Competitive factors: competition must be considered in any industry, and vending machines are no exception, so if someone else has already settled in the vending machine or is next to a supermarket, it is not recommended to do it. Face-to-face competition is a lose-lose option and is not advisable . Therefore, the operation of vending machines must also analyze the surrounding competition situation and fully study it. In addition, there are a few small suggestions, I hope to help you better operate your own points. 1. Be good at using the smart backend, in addition to timely replenishment, you must also regularly analyze the sales data reports displayed on the vending machine backend to see which products are profitable and which single products are profitable, and adjust the quotas of each product in time to achieve profitability . 2. Do market research on a regular basis. You can't rely on your own subjective guesses to figure out customer needs or shopping experience. You must take actual measurements to master the real customer needs and opinions and suggestions, so as to adjust your own operation plan. 3. For the vending machine with cash module, it is necessary to replenish or count the currency in it in time, and clean the dust regularly, so as not to affect the identification efficiency. 4. Clean regularly and clean the machine cleanly, because vending machines with too much dust can hardly arouse people's desire to shop. 5. As a highly professional unmanned self-service equipment, the vending machine must have a special person in charge. It is necessary to avoid sending Zhang San to manage today and then replacing it with Li Si the day after tomorrow, and then replacing it with Wang Er Mazi the day after tomorrow. It takes certain skills and experience to operate a machine well, and it cannot be mastered in three or five days. 6. To create a beautiful appearance of the machine, you can find a design company to design some eye-catching posters to wrap the body, so that people can notice the existence of vending machines from a distance, thereby increasing sales. Operating a vending machine is a highly professional job. It involves a lot of content and needs to be accumulated slowly. As a strong vending machine manufacturer in the industry, haloo will regularly share various industry knowledge.
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