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The self-help vending machine, new marketing has occupied the next step
No self-help vending machine, now scattered buying and selling on the verge of IQ, eq, inverse ShangSanDa dilemma, 'district of the Marketing Department of Peking University middle child, said jiang sporadic trading understood as popular hospitality industry, since the recent has nothing to do with skill close to the research, development and research, more than resolution data parsing and unique research techniques.
Sporadic trading mechanization of factory and no clear positioning, instant mechanization change, being acquainted with such problems as lack of a complete lack of complete and is responsible for the masses.
Old two focus, jiang new stage calls 'retail revolution'.
In tianjin university of sports institutions managing director Wei Hang think, new marketing caused a wave of spirit embodied in the Internet field, and makes the change of the logistics, information and cash flow, and the new marketing has took the next step, in spirit embodied in Asia, in scale and characteristics of the processing customized to sell a lot of ascension, to casual, simple sense, personality and experience for the requirement of demand promotion and communication on the Internet, according to the military as the symbol of the new technology change.
Wei Hang testimonials, according to the things into the open degree and the effectiveness of the demand, will promote the change and evolution of the style to investigate four there: the new distribution shop, the new one shopping center, the self-help vending machine/the personnel distribution shops with online marketing.
'And so many things into the open degree is high, high demand timeliness of sales, may also back to automatic retail localization reform, by the self-help vending machine, such as the personnel distribution shop for efficiency.
While online sales spirit demand timeliness is not too high, high degree of public marketing position.
'No self-help vending machine, sporadic buying and selling in the future value-added kinetic energy is the purchaser as the core, with skills in order to maintain the new marketing, online and offline phase change' the tianjin market change center lecturer Huang Yu emphasize particularly on, fixed market and the Internet trading is not contradictory, on the basis of found two smooth curve gradually, which has to change, and the fixed market potential in exploring new life level, especially in the efficiency of living with automation, personality, life experience saturated became the most significant advantage of the current consumption experience keywords: adult supplies the vending machine automatic book machines an article on the vending machine machine: nobody self-help vending machine, new sales promotion has been washed into the second