Smart vending machines hit the black technology outlet, beverage giants digital transformation

Orange juice, hairy crabs, coffee and even facial masks, in recent years, a variety of vending machines have begun to spring up on the streets of cities. But when it comes to vending machines, your initial impression of it may still come from beverages. After all, fast-moving consumer goods giants like Coca-Cola and Pepsi have the most channels and resources to do this. In addition to the richer categories of vending machines nowadays, the wave of mobile Internet has also caught the attention of black technology and become another point of contact for large companies to connect with consumers. For example, Coca-Cola is using artificial intelligence and big data to make street vending machines a digital platform to enhance consumer experience. In 2016, Coca-Cola launched a new generation of smart vending machines in Japan, and the matching mobile phone APP 'Coke ON'. The operation method is very simple. The map on the APP will show the location of the vending machine. When you arrive in front of the beverage vending machine, you can use the APP to connect and complete the operation of buying drinks on your mobile phone. For every bottle of drink purchased, the user can collect a stamp on Coke ON, and the corresponding reward can be obtained when the collection is full. This app has already received 6 million downloads. 'This is essentially a mobile-driven consumer loyalty platform.' Coca-Cola's new chief digital officer David Godsman said in a recent interview with American media Adweek. Coca-Cola is undergoing a large-scale digital transformation, and his responsibility is to transform the traditional physical store business into a consumer-centric service in the digital age. The reason why the experiment started in Japan first is because it is an ideal market. 'Japan is one of Coca-Cola's largest markets in the world. There are 1 million vending machines in Japan and 200,000 in Tokyo alone.' David Godsman revealed. The Coca-Cola Company uses big data and artificial intelligence to determine where vending machines should be placed. 'The reality we see is that people like to use digital experience as part of vending transactions, and get rewards through digital experience, there will be instant satisfaction.' David Godsman said. In addition to adding interesting digital experiences, obtaining more consumer data is still another important consideration for Coca-Cola. Because vending machines in the past were anonymous instant transactions, after digital transformation, brands can collect user feedback and track data, such as personal purchase history and consumption preferences. As a professional vending machine manufacturer, it is committed to the production and research and development of equipment, and the simultaneous innovation of software and hardware. Through the leading management system of cloud services, it realizes the easy management and operation of the mobile terminal, allowing the rapid penetration of smart retail terminals, while realizing the realization of enterprises, franchisees, and consumption. A win-win situation for all parties. The above information is provided by beverage vending machines. Please mark the reprint. Previous post: Ford will cooperate with Ali to sell cars through vending machines