Retail consumption upgrades beauty vending machines are unveiled one after another

The unmanned, self-service retail sales model, with its advantages such as convenience, 24 hours a day, and conformity to the consumption habits of young people, is becoming a new outlet for consumption upgrading and reform in the retail industry. As of September of this year, a batch of beauty vending machines with 'full body matteCinemas and other crowded areas sell well-known beauty products from domestic to international, with prices ranging from more than ten yuan to more than one hundred yuan. At the same time, this batch of 'beauty beauty machines' grasps the current intelligent trend of consumption upgrades, through the design of 'human-computer interaction'-comes with a smart skin tester, with the help of modern technology to help consumers easily at the purchase site Identify personal skin types and realize more rational and high-quality choices. Consumption upgrade promotes the deep development of self-service retail. In traditional offline consumption scenarios, people first have to go to a specific shopping place and spend a lot of time waiting in line for the cashier to scan many products one by one after purchasing goods, which consumes a lot of money in the boring 'congestion' time. In recent years, the disadvantages of popular online shopping have become increasingly obvious, especially in the sale of beauty products, and fake products are rampant, and the phenomenon of false propaganda is serious, which makes the quality of the products purchased by consumers cannot be guaranteed. Compared with traditional online and offline purchase methods, the advantages of vending machines placed in subway stations, cinemas and other places are highlighted. The selected beauty products, self-service shopping, and automatic settlement shopping methods make high-quality products Become within reach, while also greatly shortening the distance between the product and the consumer. On Line 1 and Line 3 of the Shenzhen Metro, a number of 'premium black' beauty vending machines are appearing one after another. It is understood that the 'premium black' beauty vending machines launched by Meiyan Qiji in the Shenzhen subway station are jointly customized and launched by the United Nations-produced beauty brand Mary Daijia in a joint effort by distributors and brands. 'The whole cabinet of lipsticksAt the same time, users can also directly receive the distributed brand experience outfits for free by scanning the QR code, which has attracted tens of thousands of consumer fans. Looking back at Beijing Subway Line 14, the “pink” beauty vending machine also sells facial masks, sunscreens, and other commonly used beauty products in physical stores. Consumers only need to stop for a short time when taking the subway to and from get off work. , Simple operation can buy the products you want. “I’m worried that I don’t have time to go shopping for lipsticks. Today I saw such a makeup machine in the subway. It’s quite fun, so I paid for it right away,” said Ms. Wang, who just bought a product. In the fast-moving era, there are not a few people who have the same consumer psychology as Ms. Wang. As young people born in the 80s, 90s, and 00s have gradually become the main force of consumption, their 24/7, stylish, and personalized consumer needs have become the mainstream users of beauty vending machines. This novel and fast consumption form has been welcomed by female consumers once it was launched, and has caused spontaneous feedback from many online users. On the other hand, in order to meet men's needs for convenience in purchasing daily beauty products, beauty vending machines will also be specially set up for men. The reporter found that as early as 2010, the French luxury brand Chanel launched a perfume vending machine in France, the United States and other places, but this is only a consumer experience for the brand, and it is limited to a few. In 2014, Beauty Qiji broke the automatic vending method confined to a single brand and reformed it into a brand-new new consumption model in the beauty retail field, and successively rolled out the subway in the first-tier cities such as Beijing and Shenzhen in Mainland China. Online shopping and other retail industries are in urgent need of transformation: unmanned self-service is an inevitable choice. According to the National Bureau of Statistics, the growth rate of my country's online shopping retail sales has declined for three consecutive years. As the dividend period of e-commerce has obviously faded, the huge offline market is being re-excavated by retail giants, and consumption upgrades have become an inevitable choice. We see that from the unmanned supermarket developed by Alibaba to the unmanned vending machines for beauty, clothing and even cars, more and more unmanned self-service consumption methods are appearing in the market. As one of the components of the retail industry, the self-service retail model is a product of the transformation from a labor-intensive industrial structure to a technology-intensive society. It not only solves high labor costs, but also adapts to changes in the consumption environment and consumption habits. E-commerce on the offline battlefield and traditional retail companies that actively seek to upgrade consumption provide new opportunities. It is understood that since its launch in the market in 2014, the beauty vending machine has always been the leader of the domestic beauty vending machine industry. At present, nearly 300 beauty vending machines have been installed in seven major cities such as Shenzhen, Beijing and Wuhan. Accounted for 90% of the country's market share. In the coming year, Beauty Qiji plans to put 1,000 beauty vending machines on the market and promote them to more cities across the country. The above information is provided by the vending machine. Please mark the reprint. Previous post: The emergence of new retail vending machine and online platform deep integration