Market segmentation under the scenario of the vending machine business model for investment operation management?

The last two years, the domestic big city mall began to spread all over the doll machine automatic sing k f bag machine vending machine equipment, various types of self-help entertainment services such as many smart businessmen started digging consumer fragmentation time opportunity, this mode of single category presents a scene of prosperity! Look at these service equipment category, there are these features, the first is item model, this model is the biggest advantage of cost control. Item mode of investment, the cost may be less than, don't want to amusement park, all the entertainment to be equipped. Insufficient funds on the operation management can also be a single point, well-funded can point operations. And can be one or two points of the trial operation, is able to profit, can put more equipment. So for investors, item model of operational risk is lower. In the era of fragmentation flow, with the popularization of mobile payment, classification of market is more and more fine! Take the food and beverage industry, the early comprehensive type restaurant is very popular, and now the item establishments were more and more prevalent, these shops are basically open inside or high-end shopping malls in the city's busy area, the business is very hot! Although the item model can only improve a single consumer experience, but under the nowadays market segmentation and individualized demand, is not a disadvantage! First the vending machine is put in operation mode, operation is very flexible, and if the point of operation and the result is bad, just need to change a point, basically won't produce too much cost! And then the vending machine for goods has very good display effect and the advertising effect, put in the stream or the position of the obvious, can cause consumers to purchase desire!