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Introduction to the advantages of vending machines and descriptions of their operating modes

by:Haloo      2022-01-11
Vending machines must be familiar to all of us. From the beginning, you can only put in coins. Now the QR code payment is becoming more and more intelligent. It can be seen in many shopping malls and scenic spots. What else do you not know enough about its knowledge? The following is an introduction to the 'introduction of the advantages of the vending machine and the description of its operating mode'. [Vending machines are a good business] After the unmanned shelves faded, the industry and outsiders turned their attention to intelligent unmanned vending machines. In fact, smart vending machines appeared earlier than unmanned shelves, but smart vending machines did not reach the popularity of the latter. There is not much difference in business models between the two. The core concept is to make goods closer to consumers, but The cost of unmanned shelves is a little lower, so investing in a vending machine will not make you regret it! Compared with unmanned shelves, whether it is a closed vending machine or an open-door vending machine, it has a stronger anti-theft function and is relatively easier to control in terms of cargo damage. In addition, vending machines have a greater advantage in replenishment, because smart vending machines with big data backends can monitor the inventory in the machine, and operators can accurately replenish goods based on the data. It is precisely because of these advantages that many people are still optimistic about smart vending machines after unmanned shelves are eliminated! So won't smart vending opportunities be a good business? In fact, this question cannot be generalized, because the entry points and business models of different smart vending machines are not necessarily the same. Let’s analyze the more smart vending machines currently on the market from a technical perspective, and perhaps provide one for everyone A clearer answer. At present, smart vending machines can be divided into two major types in terms of technology, RFID and computer vision dynamic recognition. For RFID technology, the advantage is that it is relatively mature and easy to implement on a large scale. At present, most of the smart vending machines on the market use RFID technology. The disadvantage of this technology is very obvious, that is, the label is easily shielded and damaged. Therefore, many people worry that this scheme may not survive due to cargo damage like unmanned shelves. However, according to some operators, the damage rate of RFID smart vending machines is not as high as expected, and is at an acceptable level. Another problem with RFID technology is the cost issue, because every product needs to be labeled, and the cost of the label and the labor cost required for pasting. Another important issue is that the threshold of this technology is too low to form commercial barriers. Many operators will choose to develop their own products and purchase from outside in time. Suppliers will also fall into price wars because of the lack of competitiveness of their products. among. The dynamic recognition technology is to identify which products consumers take away by recognizing the actions of consumers taking the products and putting them back. In terms of technology alone, dynamic identification has higher technical barriers and is more suitable for companies to survive as technology exporters. But in the business scenario, it still depends on who can take the lead. However, the current dynamic recognition technology is not very mature. Most manufacturers of dynamic recognition smart vending machines are still in the testing stage, and it is difficult to see large-scale launches in the market! [Vending machines can greatly reduce costs] It has only been more than a year since the emergence of the new retail concept, and dozens of projects in the field of unmanned retail have begun to obtain financing, and they have received a lot of capital attention. There are investors It is also said that an ordinary milk tea vending machine can make a monthly income of over 10,000, which many people think is a hype! Judging from the current development status, the milk tea vending machine is now in a stage of low penetration rate and relatively high growth rate! Driven by new retail, milk tea vending machines have been applied in many scenarios, mainly fragmented scenarios, which can frequently contact consumers, are very efficient, and have more trading opportunities! In addition, labor costs and rental costs in the market are constantly increasing, and the profitability of stores is constantly decreasing! And vending machines can reduce rent and cost, and expand profitability! Another important point is that the quality of milk tea is important in order to be recognized by consumers. This is also an issue that consumers really care about. Therefore, operators must control the quality of milk tea. In addition, the type of milk tea is also very important. There is a single type, and consumers will get tired after drinking too much. Try to make consumers drink high-quality milk tea with professional milk tea shops! The above introductions about 'Vending machines are a good business' and 'Vending machines can greatly reduce costs.
With new and upcoming social commerce technologies, the biggest change for vending machine marketers will be a shift in focus from branding to lead generation and conversion.
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