Hotel New Retail: Unmanned Vending Machines Empower Traditional Hotels

Accompanying the consumer demand in the new era is the upgrade of new retail, the essence of which is cognitive upgrade and aesthetic upgrade. According to the 'Consumer-Driven Hotel Transformation in the New Retail Era' report, private consumption in China will increase by US$1.8 trillion from 2016 to 2021, among which young customers born in the 90s and 95s will increase consumption by 69%. This group of people is also becoming the mainstream force in the new consumption era, influencing and even guiding the changes in the consumption structure of various industries in our country. Take the hotel industry as an example. In fact, hotels have become an indispensable part of the new retail ecosystem, whether it is consumption upgrades or changes in the consumption behavior of the new generation. At present, the new retail with the hotel as the scene has derived three characteristics. One is experiential new retail (or scene-based new retail). The hotel will improve users' awareness of brands and products through practical experience, and then complete the transformation of traffic; the second is new retail consumption. The essence of retail is 'selling goods'. As an offline place with frequent crowds, the hotel has naturally become a scene where various 'unmanned' new retail players are vying to occupy; third, instant new retail. With the convenient experience of 'new', 'fast' and 'private', it brings users psychological and life satisfaction. According to the analysis of industry experts, although the market potential of new hotel retail is huge, both traditional hotels and new hotels are facing pain points and difficulties in their own development: low membership stickiness, high turnover rate, emphasis on sales rather than service, and low customer satisfaction , The product model is difficult to upgrade, the life cycle is short, and the rent and operating costs are rising.