Will the development of unmanned vending machines be affected by e-commerce?

Unmanned vending machines do not seem to be affected but are developing better and better. This is because unmanned vending machines have many advantages. 1. Timeliness and convenience are unmatched by e-commerce. Unmanned vending machines are closer to consumers. You can see the appearance of the goods on the spot, and you can get the goods immediately after paying. The shopping experience is better than that of pure e-commerce online stores. Much better. Convenience retail channels that are closer to consumers' daily lives are a weapon against e-commerce and will be vigorously developed in the future. 2. The offline traffic is considerable, and e-commerce giants have entered unmanned retail. In addition to timeliness and convenience, unmanned vending machines have other advantages. The coverage is accurate, and the coverage group consumption is relatively fixed. Most of the unmanned vending machines are opened. Within the radius of consumers' daily life, in office buildings, communities and other fixed population scenarios, according to the living habits of the group, flexibly deploy core product categories to meet consumers' periodic consumption needs. The high-frequency repurchase rate of consumption is high, and consumers within the coverage of unmanned vending machines visit the store 3-4 times a week on average. From order to customer acquisition: Before the popularity of mobile payment, offline consumption data was disconnected from consumers. It was difficult to deeply operate users and improve conversion rates without knowing who the users were and their consumption preferences. With the popularity of mobile payment, offline consumption has changed from order to customer acquisition. Merchants obtain user ID and location information through offline mobile payment. In the future, after the online and offline consumption records of consumers are all connected to form big data, the user portrait of a single user will be rich enough. Through big data analysis, the conversion rate of online and offline consumption of users can be greatly improved, and the value of data in the future will be greatly improved. huge. The characteristics of offline traffic entry, high-frequency trading, fixed demand, big data, and being closer to users are exactly what e-commerce companies need. The integration of online + offline channels will generate greater value in the future, so we have seen the prosperity of e-commerce giants entering unmanned sales. 3. E-commerce under the O2O mode + offline and online mobile payment of unmanned vending machines will retain the detailed transaction information of each customer and each order, including user ID, location scene, consumption record, consumption preference, etc., which can be processed through the background Analyze the attributes of these consumption data, optimize the categories of goods in the offline vending machine according to the data, and achieve accurate coverage, thereby increasing the conversion rate and sales. Offline and online can be organically combined, for example, online activities can be held to allow customers to go to offline vending machines to pick up or buy specific products. E-commerce has more offline options, thereby improving the overall shopping experience, and offline can be a powerful complement to online. Haloo Automation Equipment Co., Ltd is mainly engaged in unmanned vending machines, automatic vending machines, and professional vending machine manufacturers have a complete after-sales service system. Let customers buy personalized products at standard money prices.
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